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Real Estate Auction Options Principal Gary Gilbert discusses luxury real estate auctions for both sellers and purchasers.

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Downsizing a Luxury Home via non-Distressed Auction Trending.

by Gary Gilbert
Gary Gilbert
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Wednesday, 30 March 2016 Category Uncategorized

I am currently involved in three luxury home auctions whose sellers' situations are exactly the same.  In addition to being non-distressed and not having to sell, they are all downsizing. As a matter of fact, the past several high end home auctions I have been a part of were downsizing.  Why is this?

Back in the day, the mcmansion was all the rage.  However, these are different times and downsizing is currently all the rage.  Every seller I work with tells me how stressful, both physically and financially, it is to maintain a large home.  It is a constant battle with landscaping, repairs, taxes, insurance, etc.

All of the sellers I work with have experienced the long listing with a traditional real estate agent.  They have all experienced a series of price reductions.  They are ready to move on with their life and cut the anchor of the big home that is weighing them down.  Our program allows them to accomplish just that by using a date-certain event to force affluent buyers to a point of action, something the traditional method of sale is not able to achieve.

How does a 60 day marketing campaign with a 30 day cash, contingency-free close sound?

Learn more.

Gary Gilbert

404-784-5759

Tags: high end home auctions, luxury real estate auction companies, auction my luxury home

Two Identical Luxury Home Listings, Two Very Different Results. Auction vs. Traditional

by Gary Gilbert
Gary Gilbert
I have been involved in multi-millions of dollars worth of luxury real estate au
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Sunday, 02 August 2015 Category Luxury Property Auction

I can't tell you how many times I have been asked by a luxury home seller "We have done all of the same advertising that you are proposing, Wall Street Journal, etc.  What makes your program different?" The answer is simple- the date.  By using a date-certain event, affluent, end-user buyers are much more likely to engage in the process because they now have a deadline, something they do not have in a traditional listing.  With a traditional listing, there is no end date or deadline that forces these buyers to a point of action.

Put your buyer's hat on.  What would make you react? You, like most of our buyers and sellers are probably a successful, busy person who understands deadlines.

Do you want to learn more about the non-distressed luxury home auction process?  I am happy to help.  Reach out to me anytime to discuss this or any topic related to high-end real estate auctions.

Gary

404.784.5759

Tags: high end home auctions, luxury real estate auction companies, luxury real estate auctions, luxury home auctions

Turning the Tables with a Luxury Real Estate Auction

by Gary Gilbert
Gary Gilbert
I have been involved in multi-millions of dollars worth of luxury real estate au
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Sunday, 10 May 2015 Category Real Estate Auction Companies

So, who is really in control when it comes to the purchase and sale of real estate?  Unless one lives in a hot market like Austin, San Francisco or Seattle, probably buyers.  Sellers set prices then have to deal with the ever-common negotiation for a lower than asking price, buyers needing to be qualified and other contingencies.  Buyers understand that they have the upper hand and use it to their advantage.

Wouldn't it be nice if there were some way that sellers could be in control, even in a not so hot market?  Well, there is.  It's called a non-distressed real estate auction.  While this concept works well at all levels, it works especially well with higher-end homes.  With a luxury real estate auction, sellers are in control.  They tell buyers when the sale will take place, how much they will need to tender to be a register bidder, how much they will need to put down as a non-refundable deposit if they are the high bidder, all done in a cash, contingency-free manner with a 30 day closing.  Like my friend and colleague says about kid's neighborhood baseball, "Today we're going to play baseball in my yard, and I'm going to make up the rules."

Learn more about how high end real estate auctions work by contacting me.  I am a veteran of the industry and am happy to answer questions including the ever important one, "Which luxury real estate auction companies have my best interest in mind?"

Gary

Tags: Real Estate Auctions, auction a luxury home, high end home auctions, luxury real estate auction companies

I've Heard About non-Distressed Luxury Home Auctions. Tell Me More.

by Gary Gilbert
Gary Gilbert
I have been involved in multi-millions of dollars worth of luxury real estate au
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Saturday, 02 May 2015 Category Sun Valley Real Estate Auction

Did you know that luxury homes, much like high-end art, are sometimes auctioned?  I'm not referring to foreclosures but instead a niche marketplace where the affluent elect to auction their property as an alternative to the traditional method of sale.

The typical client I work with considering such is not distressed, has little if any mortgage, has had an extended listing period with price reductions, and is ready to close a chapter of their life.  An auction, by using a date-certain event forces affluent buyers to a point of action by providing them something they understand- deadlines.

Think about it as it relates to the art world- how is a Dali or Picasso sold?  What about a rare Ferrari?

How does it all work?  Who is the best luxury real estate auction company?  Learn more by contacting me anytime to discuss.

Gary

Tags: luxury home auctions, auction a luxury home, luxury real estate auctions, high end home auctions, premier home auctions, sun valley home auction

High End Home Auctions Work Well in Hot Markets Too

by Gary Gilbert
Gary Gilbert
I have been involved in multi-millions of dollars worth of luxury real estate au
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Sunday, 12 April 2015 Category Auction my Luxury Home

Several of you asked me regarding my last post to explain what I meant by certain markets like I live in here in Austin or San Francisco being unique.  These markets, including New York are like islands in a huge ocean of the norm.  They are being fueled by technology, financial services and a steady stream of international buyers.

So, from a luxury home auction standpoint, what does this mean?  It basically means that non-distressed auctions don't occur as often as they do in other markets, but they do occur and can work well.  Why?  Auctions are all about creating urgency and excitement on behalf of buyers.  By offering an asset in a competitive bidding environment, buyers are faced with the fear of loss element, something that auction method uses to it's advantage.

Without going into too much detail, non-distressed real estate auctions work well in any marketplace when one is working with the right, most ethical luxury real estate auction company and has the right property in the right location.

How long has your or your and your client's home been listed?  How many price reductions have there been?  Are you ready to downsize and/or close this chapter of your life?

Want to learn more?

Gary

404-784-5759

Tags: high end home auctions, premier home auctions, best luxury real estate auction companies, Austin Luxury Home Auctions, luxury real estate auctions

How Long Has Your Luxury Home Been Listed?

by Gary Gilbert
Gary Gilbert
I have been involved in multi-millions of dollars worth of luxury real estate au
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Sunday, 29 March 2015 Category Auction a Luxury Home

So, how long has your high end home been listed?  Unless you are located in a market like San Francisco or the one I live in here in Austin, your answer is probably a long time.  Let's take a look at possible reasons:

Location?  Price?  The home itself?  Your agent?  Maybe, but more than likely not.  How many other homes in a similar price range are actively listed within say 20 miles?  I bet a numerous amount of inventory is out there competing with your home.

Have you ever considered working with someone like myself and conducting a non-distressed luxury home auction event?  By using a date-certain event, you would be able to force end-user buyers to react by giving them a deadline.  You would also be able to elevate your home for sale above all of the other competing for attention by focusing all of the attention on your property.  Believe it or not, your auction event could literally "freeze the market" in your area.  Why would someone buy anything comparable in your area prior to your event occurring when the feel like they may be able to purchase yours?

I realize that this may be a foreign concept to many of you but with the right property, it can, and does, work well.

Want to learn more? I am happy to have a dialogue.  Please contact me anytime to discuss.

Gary

404-784-5759

Tags: luxury real estate auction companies, high end home auctions, luxury real estate auctions, auction a luxury home

Auction my Luxury Home? An Option One May Want to Consider.

by Gary Gilbert
Gary Gilbert
I have been involved in multi-millions of dollars worth of luxury real estate au
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Friday, 13 March 2015 Category Auction a Luxury Home

Auction my luxury home.  Really?  Yes, really.  Many don't realize that this option even exists but it does.  Most people associate the word auction with distress or "fire sale" but don't realize that auctions can also be non-distressed.  Think about a fine art auction or a high-end car auction.  How are those assets offered?  They are often auctioned.  The same concept applies to high-end home auctions.

So, how does all of this work?  What is the commission? Can I set a reserve?  I am the listing agent, how do I remain involved with my client?  These are just a few of the questions that I answer on a daily basis.

Are you wondering where to start? Please reach out to me anytime with questions.

Gary

Tags: luxury real estate auction companies, high end home auctions, luxury real estate auctions, auction my luxury home

Traditional Luxury Home for Sale Listing vs. Luxury Home Auction Listing. No Comparison

by Gary Gilbert
Gary Gilbert
I have been involved in multi-millions of dollars worth of luxury real estate au
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Saturday, 28 February 2015 Category Luxury Home Auction

I was speaking with a luxury agent recently who was telling me about the big campaign they had produced for their seller.  The usual suspects- Wall Street Journal, Robb Report, DuPont Registry, virtual tour, etc.  I tried to explain to them that the exact same marketing campaign via traditional sale vs. non-distressed luxury home auction was no comparison.  The auction campaign would far superior.

Why is that?  It's easy- the date.  By using the date-certain event, affluent buyers are now forced to a point of action.  They can no longer try to wait out the seller via price reductions, financing and other annoying contingencies.  The seller is now in control.

Are you or your and your seller ready to take control of the sales process?  If so, let's talk.

Allow me to educate you on the entire auction process including the best, most ethical  luxury real estate auction suited for your needs.  Don't fall victim to going it alone or to being rooked into conducting an absolute or selling without reserve auction that can be cancelled.  My advice and experience in this field is priceless.  I look forward to speaking with you.  Contact me anytime.

Gary

404-784-5759

Tags: premier home auctions, high end home auctions, auction a luxury home, auction my luxury home, auction my luxury home

Nick Saban Home Auction. Good enough for Nick, Good Enough for You or Your Client?

by Gary Gilbert
Gary Gilbert
I have been involved in multi-millions of dollars worth of luxury real estate au
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Thursday, 09 May 2013 Category Luxury House Auctions

Well, unless you're living under a rock somewhere here in the South and haven't heard about the University of Alabama's head football coach Nick Saban's luxury home auction, then let me be the first to tell you about it.  For the rest of you out there not living in the South who haven't heard, it has been a big story here in the last couple of days, especially in Alabama and Georgia, where a couple of his homes are located.  Did Nick act on my recent blog post "$ 1 Billion in Art Heading to Auction.  Why not Luxury Homes?" ?  Probably not, because I just composed that post this past weekend...

The point of my post was that when non-distressed, affluent sellers like Saban and those mentioned in the Wall Street Journal article linked in my post (Microsoft's Paul Allen and pop icon Madonna) understand that an auction creates a date-certain event which forces affluent, end-user buyers to a point of action, something that is just not possible with a traditional sale.

How many times have you heard me mention here the profile of our typical seller? Does this sound like Saban?

They are probably not distressed and don't have to sell.

They have had the property listed for an extended period of time probably with few legitimate offers that may have included contingencies.

They are selling because they are downsizing or just don't use the property as much as they once did.

They like the idea of taking control of the sales process by using a date-certain event to force credible buyers to a point of action utilizing a 30 day cash, contingency-free closing.

Does this sound like you or your client?  If so, I would be happy to discuss how a luxury home auction could allow you or your client to accomplish whatever it is you or they are trying to achieve.  Reach out anytime for my expert advice.

For any of you out there who would like to bid on Saban's Lake Burton home on June 6th, I would be happy to offer my complimentary bidder representation services.  Just ask.

Gary

http://www.realestateauctionoptions.com/

 

 

 

Tags: lake burton home auction, nick saban home auction, lake rabun home auction, luxury real estate auctions, luxury home auctions, luxury real estate auction companies, luxury homes, high end home auctions

$1 Billion in Art Heading to Auction. Why Not Luxury Homes?

by Gary Gilbert
Gary Gilbert
I have been involved in multi-millions of dollars worth of luxury real estate au
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Sunday, 05 May 2013 Category Luxury Home Auction

Non-distressed sellers like Paul Allen and Madonna use the auction method to create urgency and excitement.  The same concept applies to luxury home auctions.

Tags: luxury home auctions, high end home auctions, premier home auctions, top luxury real estate auction companies, best luxury real estate auction companies, art auctions

Upcoming Summer Luxury Home Auctions

by Gary Gilbert
Gary Gilbert
I have been involved in multi-millions of dollars worth of luxury real estate au
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Friday, 03 May 2013 Category High End Home Auctions

Some Sellers (and Agents) Get It. High End Real Estate Auctions Vs. Traditional Sale.

by Gary Gilbert
Gary Gilbert
I have been involved in multi-millions of dollars worth of luxury real estate au
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Friday, 15 March 2013 Category Real Estate Auction Marketing

While not every seller is a candidate, I was speaking with a seller earlier in the week who actually "gets it" when it comes to the subject of non-distressed high end real estate auctions versus the traditional method of sale. He, like so many of you (agents included) have had to endure the sometimes frustrating process of the traditional sale.

That process usually goes something like this:  List the property at a non-realistic price with the hopes that someone will "stumble in the door" and pay full price.  Experience a price reduction several months later.  Probably experience another price reduction later.  Deal with flaky buyers who want to use contingencies.  Maybe sell the property a couple of years down the road for significantly less than your original asking price.

The seller I was speaking with had gone through this process to some degree but decided he had experienced enough after about six months. He was familiar with the luxury real auction method related to positive experiences he was a part of regarding things like art and collectible exotic cars.  He understood that the concept should (and does) work with real estate as well.  He liked the idea of using a date-certain event to force affluent buyers to react on his terms so he could close a chapter of this life (like downsizing in this case).  He also liked the idea of a cash, contingency-free 30 day closing. I love working with sellers like this.

Would you like to learn more about how something like a luxury home auction could benefit you allow you to take control of the sale process?  I would be happy to speak with you answering all of your questions.  Reach out anytime.

Gary

http://www.realestateauctionoptions.com/

Tags: top luxury real estate auction companies, luxury real estate auction companies, high end home auctions, premier home auctions, best luxury real estate auction companies, luxury home auctions

Luxury Home Auctions, Price Reductions and their Implications

by Gary Gilbert
Gary Gilbert
I have been involved in multi-millions of dollars worth of luxury real estate au
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Friday, 08 February 2013 Category Luxury Home Auction

As always, a happy Friday to all.  Today, let's talk about something that came up a couple of times this week when I was speaking with luxury home auction candidates.  That topic was the one of whether or not to implement a price reduction while still listed traditionally or for sale by owner.  These candidates interested  in a non-distressed auction currently still have their homes listed, one with an agent and one for sale by owner.

When it comes to this topic, I am adamant about not conducting a price reduction if they are seriously thinking about something like a future high end home auction. Why?  By conducting a price reduction, they are publicly telling the world what number they may be willing to trade for, something that could hurt them later on if the seller decides to go the auction route.  In addition, it makes the property look "tired" and may place a negative connotation in any potential future buyer's mind.  "Why are they reducing the price"?  "Is something wrong with the property"?  "Are they becoming desperate to sell"?  I think you get the point.

Is this a question you or you and your seller is wrestling with?  Do you have other questions regarding the non-distressed auction method?  If so, I am happy to provide complimentary advisory services regarding anything luxury property auction related.  Just ask.

Gary

Tags: high end home auctions, luxury home auction companies, luxury property auctions, luxury home auctions, luxury home price reductions
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