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Real Estate Auction Options Principal Gary Gilbert discusses luxury real estate auctions for both sellers and purchasers.

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Luxury Home Auction Selling Season in Full Swing.

by Gary Gilbert
Gary Gilbert
I have been involved in multi-millions of dollars worth of luxury real estate au
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Thursday, 21 April 2016 Category Uncategorized

Well, here we are, in the heart of the season for non-distressed high-end luxury home auctions.  I just wrapped up a successful waterfront event last week and have two more waterfront events coming up in the next few weeks.

So why is this time of year so popular for our business?  It is because sellers are emerging from a dormant winter sales season and are trying something different.  You know the old saying that the definition of insanity is doing the same thing over and over expecting different results?  I rest my case..

Luxury home sellers are tired of their agents pricing the home too high and experiencing the classic series of price reductions.  They are also tired of flaky offers- would you finance it for me?  Are you interested in a trade?

The Spring and Summer brings about some type of renewal in the minds of savy sellers who like the idea of taking control of the sales process.

Do you or do you and your seller have questions regarding the specifics of non-distressed auctions?  How about questions regarding luxury real estate auction companies?  If so, you have come to the right place.

Reach out to me anytime with questions.

Gary

404.784.5759

Tags: luxury ranch auction, luxury house auction, luxury real estate auction companies, auction my luxury home, luxury house

Downsizing a Luxury Home via non-Distressed Auction Trending.

by Gary Gilbert
Gary Gilbert
I have been involved in multi-millions of dollars worth of luxury real estate au
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Wednesday, 30 March 2016 Category Uncategorized

I am currently involved in three luxury home auctions whose sellers' situations are exactly the same.  In addition to being non-distressed and not having to sell, they are all downsizing. As a matter of fact, the past several high end home auctions I have been a part of were downsizing.  Why is this?

Back in the day, the mcmansion was all the rage.  However, these are different times and downsizing is currently all the rage.  Every seller I work with tells me how stressful, both physically and financially, it is to maintain a large home.  It is a constant battle with landscaping, repairs, taxes, insurance, etc.

All of the sellers I work with have experienced the long listing with a traditional real estate agent.  They have all experienced a series of price reductions.  They are ready to move on with their life and cut the anchor of the big home that is weighing them down.  Our program allows them to accomplish just that by using a date-certain event to force affluent buyers to a point of action, something the traditional method of sale is not able to achieve.

How does a 60 day marketing campaign with a 30 day cash, contingency-free close sound?

Learn more.

Gary Gilbert

404-784-5759

Tags: high end home auctions, luxury real estate auction companies, auction my luxury home

Your non-Distressed Luxury Home Auction Questions Answered

by Gary Gilbert
Gary Gilbert
I have been involved in multi-millions of dollars worth of luxury real estate au
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Saturday, 02 January 2016 Category Uncategorized

So, you or you client has questions about the luxury real estate auction process?  Well, you have come to the right place.

Is there a reserve?  Who is the best luxury real estate auction company?  Am I a good candidate?

These are just a few of the questions I am asked often by both agents and private sellers who are considering something a bit more aggressive and innovative than a traditional listing.

Does this sound like you or your client?

Not distressed/doesn't have to sell.

Has experienced a lengthy listing.

Has experienced price reductions with the same results?

Is probably downsizing.

If so, let's talk.  I am happy to guide you through the process and answer all of the questions you have.  Reach out to me anytime.

Gary

404.784.5759

Tags: luxury real estate auction companies, questions about luxury home auctions, auction my luxury home, questions about luxury home auctions

Now Booking Luxury Home Auctions for Spring

by Gary Gilbert
Gary Gilbert
I have been involved in multi-millions of dollars worth of luxury real estate au
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Sunday, 29 November 2015 Category Uncategorized

Yes, you read that correctly.  We are now booking luxury home auction events for March and April.  Why so far in advance?  Because a typical campaign needs anywhere from 60 to 90 days lead time to properly market and show the home.

The first 30 days are spent gathering due diligence items as well as designing and producing high-end marketing pieces.  In addition, photos, including drone aerial video are being produced.  The next 30 days are when the bulk of the advertising and marketing takes place.  The final weeks prior to the auction are used for property tours.

So, there you have it.  If you are considering a Spring non-distressed luxury real estate auction event, it is time to start the dialogue and put a plan in place.  Let's choose an exact date and use it to force affluent, end-user buyers to a point of action, something the traditional method of sale is not able to accomplish.

I am here to get you started.  Just ask.

Gary

 

Tags: luxury real estate auction companies, auction my luxury home, luxury home auction events, Spring luxury home auctions, luxury home auction events, Spring luxury home auctions

What is the Best Time of Year to Conduct a Luxury Home Auction?

by Gary Gilbert
Gary Gilbert
I have been involved in multi-millions of dollars worth of luxury real estate au
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Sunday, 11 October 2015 Category Real Estate Auction

Well, here we are again knocking on the door of Thanksgiving then rolling right into Christmas.  A few of you have squeezed in a year-end auction event while the rest of you are now booking 2016 events.

So, what are the best times of the year to conduct a non-distressed premier home auction? It really depends on where your property is located.  If you are in South Florida or Southern California, any month is typically fine.  However, January seems to be one of the slowest months with the hangover from Christmas and New Year's lingering.

My two favorite months to conduct luxury real estate auctions are March and April. Things are greening up in most parts of the US, the weather is changing and important business decisions are being made.  Do the math and with a two to three month marketing campaign prior to an event, one needs to begin the dialogue regarding their event soon.

How does it all work for me the owner?  How am I as an agent involved?  Who is the best luxury real estate auction company for me?

I am happy to answer these and all other questions you may have.  Reach out to me anytime.

Gary

Tags: luxury real estate auctions X real estate auction companies, auction my luxury home, luxury home auctions, best time to auction luxury home

Luxury Real Estate Auction Season Heating Up.

by Gary Gilbert
Gary Gilbert
I have been involved in multi-millions of dollars worth of luxury real estate au
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Sunday, 17 May 2015 Category Auction my Luxury Home

Well, it's that time of year again- luxury real estate auction season.  Based on the news regarding a Picasso selling for a world record price of $179mm last week, one would think it was also art auction season.

I've been doing this a long time and it seems like every year about this time of year sellers begin to take advantage of what for most markets is prime selling season.  This applies to both traditional sales and non-distressed auction sales.  Here in the US, the warmer weather seems to put both sellers and buyers in another frame of mind.

While during this window the traditional method of sale may have it's fair share of successful closings, the auction method really shines.  That is for the right property with the right seller in the right location.  Why is that?  As I write about all too often, an auction creates excitement and urgency on behalf of affluent, end-user buyers, something that the traditional method of sale will never be able to produce.  Without a deadline, savy buyers will play their usual game of low ball offers, contingencies and financing issues knowing that they are in the driver's seat.  With the exception of a few hot markets, this is, an will always be the norm.

Is every luxury real estate auction successful?  No, but by working with the best luxury real estate auction company one greatly increases their chances of having a successful event.

Are you the right seller with the right property in the right location?  Let's have a dialogue and see.  Reach out to me anytime.

Gary

404-784-5759

Tags: auction my luxury home, luxury real estate auction companies, luxury home selling season, luxury home selling season

Luxury Real Estate Auction Companies and Facts.

by Gary Gilbert
Gary Gilbert
I have been involved in multi-millions of dollars worth of luxury real estate au
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Sunday, 22 March 2015 Category Auction my Luxury Home

It seems pretty cut and dried, right?  Go online, conduct a search for companies that conduct luxury real estate auctions, and decide to contact who appears to be the biggest and best.  But, should it really be this easy?  My recommendation is no, it should not be.

Have you ever see the commercial where the girl tells her friend that her new boyfriend she met online is a French model (he is very unattractive and says "bon jour").  She says this because she believes everything she reads on the internet must be true.  Now I know this is a bit of an extreme example but I think you get my point.

Regarding companies that specialize in luxury home auctions, do you believe everything they say online is true?  Being a veteran of this industry, I can assure you that that is not true.  Regarding facts:

Selling something at high end auction and closing something are two completely different things.  Not every property a company takes to auction closes.  Don't be fooled by believing sold results equals closed results. Many firms' model is simply to take as many properties to auction as possible knowing they will probably close 3 or 4 out of 10 with the other 6 or 7 being hung out to dry, hoping not to be sued by those disgruntled sellers along the way.

If you see a luxury auction advertised as absolute or selling without reserve, don't assume that if you are the high bidder, you will own it.  More color on this very important subject can be found here.

In summary, making the huge decision to auction your home is something that requires some real due diligence on your (our) part.  I am happy to work with you or with your and your client to streamline you through the process of selecting the best, most ethical firm to handle your event.  Don't go it alone.  It could be one of the most important decisions you make this year.

Reach out to me anytime to begin the dialogue.

Gary

404-784-5759

Tags: auction my luxury home, luxury real esate auction companies, mansion auctions, premier home auctions, luxury hoems, luxury homes

Auction my Luxury Home? An Option One May Want to Consider.

by Gary Gilbert
Gary Gilbert
I have been involved in multi-millions of dollars worth of luxury real estate au
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Friday, 13 March 2015 Category Auction a Luxury Home

Auction my luxury home.  Really?  Yes, really.  Many don't realize that this option even exists but it does.  Most people associate the word auction with distress or "fire sale" but don't realize that auctions can also be non-distressed.  Think about a fine art auction or a high-end car auction.  How are those assets offered?  They are often auctioned.  The same concept applies to high-end home auctions.

So, how does all of this work?  What is the commission? Can I set a reserve?  I am the listing agent, how do I remain involved with my client?  These are just a few of the questions that I answer on a daily basis.

Are you wondering where to start? Please reach out to me anytime with questions.

Gary

Tags: luxury real estate auction companies, high end home auctions, luxury real estate auctions, auction my luxury home

Making the Decision on Who is and Who is not a Good Candidate for a Luxury Real Estate Auction

by Gary Gilbert
Gary Gilbert
I have been involved in multi-millions of dollars worth of luxury real estate au
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Friday, 06 March 2015 Category Luxury Property Auction

One of the big decisions I make on a weekly basis is whether or not to recommend that a seller move forward with a non-distressed luxury home auction.  Who is a good candidate?  Who is not?

A good candidate is someone that has had their property listed for an extended period of time.  They have experienced several price reductions.  They are ready to close a chapter of their life and are motivated and ready to move on via a date-certain event.  They are realistic on true, fair market value for their property.  Of course, it must be the right property as well.

A non-candidate has also probably experienced the same as mentioned above but is not realistic on true, fair market value.  Believe it or not, I still talk with sellers who are still living in a 2008 world regarding pricing.  I tell them that just because you spent an extra $1mm on the custom upgrades, those upgrades may mean nothing to a new buyer.

I would rather act in my seller's best interest by passing on the deal rather than having them fund an advertising campaign only to have the home not sell at auction.  Sadly, there are firms out there whose model is to take everything they can to market, knowing that they may sell (and close) say 4 out of 10 leaving the other 6 sellers out to try right back where they started less a big chunk of change they fronted to market the event.

No one is perfect and can predict the outcome at auction, but I would rather be safe than sorry.

Let's discuss this and any other topics you want to learn about regarding the non-distressed luxury home auction option.  Reach out to me anytime before you sign a contract with anyone.  It could be the best decision you make this year.

Gary

Tags: luxury real estate auction companies, high end real estate auctions, auction a mansion, auction my luxury home

Traditional Luxury Home for Sale Listing vs. Luxury Home Auction Listing. No Comparison

by Gary Gilbert
Gary Gilbert
I have been involved in multi-millions of dollars worth of luxury real estate au
User is currently offline
Saturday, 28 February 2015 Category Luxury Home Auction

I was speaking with a luxury agent recently who was telling me about the big campaign they had produced for their seller.  The usual suspects- Wall Street Journal, Robb Report, DuPont Registry, virtual tour, etc.  I tried to explain to them that the exact same marketing campaign via traditional sale vs. non-distressed luxury home auction was no comparison.  The auction campaign would far superior.

Why is that?  It's easy- the date.  By using the date-certain event, affluent buyers are now forced to a point of action.  They can no longer try to wait out the seller via price reductions, financing and other annoying contingencies.  The seller is now in control.

Are you or your and your seller ready to take control of the sales process?  If so, let's talk.

Allow me to educate you on the entire auction process including the best, most ethical  luxury real estate auction suited for your needs.  Don't fall victim to going it alone or to being rooked into conducting an absolute or selling without reserve auction that can be cancelled.  My advice and experience in this field is priceless.  I look forward to speaking with you.  Contact me anytime.

Gary

404-784-5759

Tags: premier home auctions, high end home auctions, auction a luxury home, auction my luxury home, auction my luxury home

Traditional Luxury Home for Sale Listing vs. Luxury Home Auction Listing. No Comparison

by Gary Gilbert
Gary Gilbert
I have been involved in multi-millions of dollars worth of luxury real estate au
User is currently offline
Saturday, 28 February 2015 Category Luxury Home Auction

I was speaking with a luxury agent recently who was telling me about the big campaign they had produced for their seller.  The usual suspects- Wall Street Journal, Robb Report, DuPont Registry, virtual tour, etc.  I tried to explain to them that the exact same marketing campaign via traditional sale vs. non-distressed luxury home auction was no comparison.  The auction campaign would far superior.

Why is that?  It's easy- the date.  By using the date-certain event, affluent buyers are now forced to a point of action.  They can no longer try to wait out the seller via price reductions, financing and other annoying contingencies.  The seller is now in control.

Are you or your and your seller ready to take control of the sales process?  If so, let's talk.

Allow me to educate you on the entire auction process including the best, most ethical  luxury real estate auction suited for your needs.  Don't fall victim to going it alone or to being rooked into conducting an absolute or selling without reserve auction that can be cancelled.  My advice and experience in this field is priceless.  I look forward to speaking with you.  Contact me anytime.

Gary

404-784-5759

Tags: premier home auctions, high end home auctions, auction a luxury home, auction my luxury home, auction my luxury home
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