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Discusses the options sellers and buyers of luxury real estate have when it comes to luxury property auctions.

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Gary Gilbert

Gary Gilbert

I have been involved in multi-millions of dollars worth of luxury real estate auction transactions advising both sellers and buyers.

Non-Distressed Luxury Home Auctions Gaining in Popularity.

by Gary Gilbert
Gary Gilbert
I have been involved in multi-millions of dollars worth of luxury real estate au
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Sunday, 16 August 2015 Category Luxury Real Estate Auction Companies

I have been doing this for a long time and can't remember a time when so many non-distressed luxury home auctions were taking place.  Are we here in the USA going the way of some countries where auction is the preferred way to sell real estate?  Probably not. However, the concept certainly is trending here.

Why is that?  I think a lot of it has to do with the fact that sellers are becoming more educated and aware of the benefits a high end real estate auction can offer them.  Benefits like selling for full market value in a 60 day window with a 30 day cash, contingency-free closing allowing them to close a certain chapter of their life, something the traditional method of sale has not been able to accomplish.

Would you like to learn more? Who is the best luxury real estate auction company for you or your seller?  Contact me anytime to learn more.

Gary

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Tags: luxury home auctions, luxury real estate auctions, luxury real estate auction companies, premier home auctions, masion auctions

Two Identical Luxury Home Listings, Two Very Different Results. Auction vs. Traditional

by Gary Gilbert
Gary Gilbert
I have been involved in multi-millions of dollars worth of luxury real estate au
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Sunday, 02 August 2015 Category Luxury Property Auction

I can't tell you how many times I have been asked by a luxury home seller "We have done all of the same advertising that you are proposing, Wall Street Journal, etc.  What makes your program different?" The answer is simple- the date.  By using a date-certain event, affluent, end-user buyers are much more likely to engage in the process because they now have a deadline, something they do not have in a traditional listing.  With a traditional listing, there is no end date or deadline that forces these buyers to a point of action.

Put your buyer's hat on.  What would make you react? You, like most of our buyers and sellers are probably a successful, busy person who understands deadlines.

Do you want to learn more about the non-distressed luxury home auction process?  I am happy to help.  Reach out to me anytime to discuss this or any topic related to high-end real estate auctions.

Gary

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Tags: high end home auctions, luxury real estate auction companies, luxury real estate auctions, luxury home auctions

Cancelling an Absolute Luxury Home Auction a Few Days Prior? Give the Auction a Chance to Work.

by Gary Gilbert
Gary Gilbert
I have been involved in multi-millions of dollars worth of luxury real estate au
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Wednesday, 15 July 2015 Category Luxury Home Auction

Today, one of the disturbing new trends in our industry I want to share with all of you involves that of what else?  You guessed it, the bogus absolute auction.  Of course since we focus on the luxury home auction world here, I wanted to share with you some color on the latest bait and switch being used out there.  If you are a luxury home owner or the agent of a luxury home owner considering a non-distressed event, please take note and don't fall victim to this ploy.

Here is how one of the latest deceptive models out there is structured:  The luxury real estate auction company tells the potential seller that they will advertise the auction as "absolute" or "selling without reserve" in order to create maximum interest and hopefully maximum number of registered bidders.  The seller is told that they and the auction firm will gauge the interest level a few days prior to the auction based on whether or not there are opening bids, if so the amount of those opening bids, and the financial status of the interested bidders, if any, at this point.  If there are no opening bids, the opening bids are low, or there are no bidders at this point, the auction is cancelled and the results are either spun in the media (overwhelming interest requires auction to be postponed or there is a sale pending) or simply not mentioned anywhere in the media.

So, who are the losers in this scenario? First, the seller, who has spent $50k plus upfront, in advance to advertise and market the auction is out that money and right back where they started from with the home still for sale.  In addition, now that the auction has been cancelled, potential future buyers will question what is wrong with the property and will discount that unknown factor into what they may be wiling to pay for the home in a traditional sale.  Second, the potential buyers who spent time and money conducting their due diligence prior to the auction by traveling to tour the home, etc. only to have the rug pulled out from under them.

I've been doing this for a long time and know that most of the best buyer/bidder candidates surface the day before or even the day of the auction.  These are private, affluent buyers who prefer to keep a low profile.  Why on earth would someone cancel an auction a few days prior without giving the auction a chance to work, especially the day prior and of the event?  By cancelling the auction, one is not giving the auction any chance at all to work.

Imagine that you have traveled a week or so prior to tour the home being offered and then found out after you had already confirmed a second trip to attend the auction itself that had been cancelled.  How would you feel?

Let's don't let this happen to you or you and your client.  Reach out anytime to discuss this very important topic or anything else you may want to discuss regarding high-end real estate auctions.

Gary

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Tags: luxury real estate auction companies, absolute auctions, absolute luxury home auctions

Live Auctions vs. Online and Telephonic

by Gary Gilbert
Gary Gilbert
I have been involved in multi-millions of dollars worth of luxury real estate au
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Sunday, 05 July 2015 Category Luxury Real Estate Auction Companies

Another question that comes up quite often to me is "Are these luxury home auctions live or online?"  Any of you that follow me know that I am a big fan of the live, "outcry" auction event no matter what one is selling.  Since we focus on high-end properties here, let's take a look at that segment of the market.

In theory, the online auction for a premier home is a good idea. However, the live, "outcry" event is and always be the superior method to sell these types of properties.  While I don't want to eliminate anyone from the bidding process, if there is any way they can be there live, in attendance, I want them there.  If an online bidder must be included, so be it with every bidder being critical in the bid building process (just one more bidder could mean an additional $100,000 bid).  So, why is it so important for me to have bidders live?  Because it is difficult for the egos and emotions to surface through a phone line.  The guy bidding who brings his trophy wife to show off is invisible through that phone line as well.  And most importantly, if things get stuck at say $2.2m and we need to get the bid to $2.3m, one loses the ability to take that bidder off to the side and really work them, trying to squeeze out yet another bid.  Again, something that can not be done effectively via a phone line.

So, what about phone bidding?  Just like online bidding, if it is the only option to include another legitimate bidder, yes absolutely but it is far inferior to the onsite event.  And yes- just like the bogus absolute auction, beware of the ever-present mystery phone bidder who is often working in conjunction with the luxury real estate auction company.

Please keep the questions and comments coming.  What subjects would you like for me to discuss here?  And as always, please contact me directly anytime with questions.

Gary

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Tags: luxury real estate auction companies, phone bidding for luxury homes, bidding online for real estate, online luxury home auctions, phone bidding for luxury homes, bidding online for real estate, online luxury home auctions

Luxury Real Estate Auction Companies and Your Best Interest.

by Gary Gilbert
Gary Gilbert
I have been involved in multi-millions of dollars worth of luxury real estate au
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Sunday, 28 June 2015 Category Luxury Real Estate Auction Companies

Other than the question "Is there a reserve" that I touched on recently, another very common question I receive is "who is the best luxury real estate auction company for me or for me and my client?"  Without getting into the specific models of each firm out there competing for your business, let's focus today on the fact that each is similar, yet different, in their own way.  Similar in the fact that the business model is pretty much the same and different in that some have your or your client's best interest in mind while others may not.

The best firms are very selective on what high-end properties they take to auction, passing on business that may not be in the seller's or the auction company's best interest.  Others take a different stance, one in which they will take most anything to the market, often times advertised misleadingly as "absolute" or "selling without reserve" only to suffer a no sale which is in nobody's best interest, especially the seller's.

So, who is a good candidate?  A good seller candidate is someone with the right property in the right location with realistic expectations on the true fair market value for their property.  They are also someone who if considering a legitimate absolute auction will actually sell and close the property, not someone who has the option to cancel the auction last minute via a pre arranged agreement with the auction company who many times spins the true results in the media.  Again, remember, sold and closed are two different things. Of course like all of the sellers I work with they are likely not distressed and are downsizing, allocating some assets, moving, or there may be health issues.

Questions?  I am here to help.  Reach out anytime

Gary

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Tags: luxury real estate auction companies, high end home auction, luxury real estate auctions

The Two Types of Reserve Auctions

by Gary Gilbert
Gary Gilbert
I have been involved in multi-millions of dollars worth of luxury real estate au
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Sunday, 14 June 2015 Category High End Home Auctions

Thanks for all of the comments and questions about my last post which discussed the reserve auction.  Those comments and questions deserve a bit more explanation for all so let's just jump in.

To recap, a reserve auction is one in which the seller decides to accept or decline the high bid price on sale day.  There are a couple of types of reserve auctions- an unpublished or "straight" reserve and a published reserve or published minimum bid.  The least effective, in my opinion, is the unpublished reserve in which no where is there any mention of a number.  I can't tell you how many times I have heard this question when someone calls or emails to learn more about an upcoming auction which is "What is the seller's reserve?"  An unpublished reserve can send a signal to potential buyers that the seller is not serious about selling but instead may just be "testing the waters".  A better option would be a published reserve- one in which a number is disclosed on all marketing collateral.  Under this umbrella, the number may be a suggested opening bid or could state "selling to the highest bidder above a number of..  Both of these use the same psychology behind a legitimate absolute auction which is the creation in bidders' minds of a bargain.  My recommendation as a general rule of thumb is that if one publishes a number, it needs to be very aggressive.  I like to see that number 50% of the highest listing price.  It takes something like this to engage buyers and rarely sells for that published number.

Questions about this or any other topics regarding luxury real estate auctions?  I'm here to help, just ask.

Gary

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Tags: reserve auctions, published minimum bid auctions, luxury real estate auctions

So, is there a Reserve?

by Gary Gilbert
Gary Gilbert
I have been involved in multi-millions of dollars worth of luxury real estate au
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Sunday, 07 June 2015 Category Auction a Luxury Home

By far the most common question that I am asked initially when it comes to luxury real estate auctions is "Is there a reserve?"  Most people are not that familiar with auctions in general, especially auctions of high end properties which is somewhat of a niche market here in the US.  Of course the simple answer is yes, there are auctions with reserve as well as auctions without reserve or "absolute" auctions.

It is human nature that most people considering an auction of their personal residence would prefer to conduct an auction with reserve.  For more auction-savvy individuals, a no reserve or "absolute" auction may not seem as daunting as they understand the psychology of auctions and realize that a legitimate no reserve sale almost always generates better results.  Why do I use the word legitimate?  Because one needs to be very cautious when working with a firm who promotes every one of their auctions as "absolute" or "selling without reserve".  See more on this very, very important subject here.

So, how long has your luxury property been listed?  Are you downsizing?  Would you like to use a date-certain event to force affluent buyers to a point of action?  Have you ever considered a non-distressed auction event?  If so or if this is an entirely new concept to you, a good place to start would be here with me.  I am happy to advise you, steering you in the right direction.  Just ask.

Gary

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Tags: luxury home auction companies, luxury real estate auctions, luxury home auctions, absolute auctions, reserve auctions, reserve auctions

When it Rains it Pours. Buyers for Your Luxury Home and Auctions.

by Gary Gilbert
Gary Gilbert
I have been involved in multi-millions of dollars worth of luxury real estate au
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Monday, 25 May 2015 Category High End Home Auctions

You know the saying, when it rains, it pours?  Well it has been doing a lot of raining and pouring here in Austin lately which is good for our Lake Travis and other water bodies.  So, how am I going to tie this in to what I do and write about here?  I guess by using the when it rains it pours analogy as it relates to interest in the luxury home you or your client may be currently trying to sell.

As it stands now with the traditional method of sale, you or your and your client are utilizing all of the usual suspects for advertising- MLS, magazines, open houses, etc.  You are probably getting a sprinkling of interest here and there but not enough action to create any type of excitement.  With your home competing against all of the other homes out there for buyers' attention, it is easy to get lost in the mix.

With a luxury home auction, a downpour is certainly possible and common.  By using a date-certain event, affluent, end-user buyers are forced to react.  They know that if they are not there, prepared to bid on sale day, they may lose their opportunity forever.  Instead of a shower of interest here and there, an auction can create a downpour and sometimes even a flood depending on the property.

Sounds silly but it is true.  Want to learn more?  Contact me anytime with questions about the process including the ever-important decision on which luxury real estate auction companies have your or you and your client's best interest in mind.

Gary

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Tags: luxury real estate auction companies, luxury home auctions, auction a luxury lhome, lluxury real estate auction companies, auction a luxury lhome

Luxury Real Estate Auction Season Heating Up.

by Gary Gilbert
Gary Gilbert
I have been involved in multi-millions of dollars worth of luxury real estate au
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Sunday, 17 May 2015 Category Auction my Luxury Home

Well, it's that time of year again- luxury real estate auction season.  Based on the news regarding a Picasso selling for a world record price of $179mm last week, one would think it was also art auction season.

I've been doing this a long time and it seems like every year about this time of year sellers begin to take advantage of what for most markets is prime selling season.  This applies to both traditional sales and non-distressed auction sales.  Here in the US, the warmer weather seems to put both sellers and buyers in another frame of mind.

While during this window the traditional method of sale may have it's fair share of successful closings, the auction method really shines.  That is for the right property with the right seller in the right location.  Why is that?  As I write about all too often, an auction creates excitement and urgency on behalf of affluent, end-user buyers, something that the traditional method of sale will never be able to produce.  Without a deadline, savy buyers will play their usual game of low ball offers, contingencies and financing issues knowing that they are in the driver's seat.  With the exception of a few hot markets, this is, an will always be the norm.

Is every luxury real estate auction successful?  No, but by working with the best luxury real estate auction company one greatly increases their chances of having a successful event.

Are you the right seller with the right property in the right location?  Let's have a dialogue and see.  Reach out to me anytime.

Gary

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Tags: auction my luxury home, luxury real estate auction companies, luxury home selling season, luxury home selling season

Turning the Tables with a Luxury Real Estate Auction

by Gary Gilbert
Gary Gilbert
I have been involved in multi-millions of dollars worth of luxury real estate au
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Sunday, 10 May 2015 Category Real Estate Auction Companies

So, who is really in control when it comes to the purchase and sale of real estate?  Unless one lives in a hot market like Austin, San Francisco or Seattle, probably buyers.  Sellers set prices then have to deal with the ever-common negotiation for a lower than asking price, buyers needing to be qualified and other contingencies.  Buyers understand that they have the upper hand and use it to their advantage.

Wouldn't it be nice if there were some way that sellers could be in control, even in a not so hot market?  Well, there is.  It's called a non-distressed real estate auction.  While this concept works well at all levels, it works especially well with higher-end homes.  With a luxury real estate auction, sellers are in control.  They tell buyers when the sale will take place, how much they will need to tender to be a register bidder, how much they will need to put down as a non-refundable deposit if they are the high bidder, all done in a cash, contingency-free manner with a 30 day closing.  Like my friend and colleague says about kid's neighborhood baseball, "Today we're going to play baseball in my yard, and I'm going to make up the rules."

Learn more about how high end real estate auctions work by contacting me.  I am a veteran of the industry and am happy to answer questions including the ever important one, "Which luxury real estate auction companies have my best interest in mind?"

Gary

Tags: Real Estate Auctions, auction a luxury home, high end home auctions, luxury real estate auction companies

I've Heard About non-Distressed Luxury Home Auctions. Tell Me More.

by Gary Gilbert
Gary Gilbert
I have been involved in multi-millions of dollars worth of luxury real estate au
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Saturday, 02 May 2015 Category Sun Valley Real Estate Auction

Did you know that luxury homes, much like high-end art, are sometimes auctioned?  I'm not referring to foreclosures but instead a niche marketplace where the affluent elect to auction their property as an alternative to the traditional method of sale.

The typical client I work with considering such is not distressed, has little if any mortgage, has had an extended listing period with price reductions, and is ready to close a chapter of their life.  An auction, by using a date-certain event forces affluent buyers to a point of action by providing them something they understand- deadlines.

Think about it as it relates to the art world- how is a Dali or Picasso sold?  What about a rare Ferrari?

How does it all work?  Who is the best luxury real estate auction company?  Learn more by contacting me anytime to discuss.

Gary

Tags: luxury home auctions, auction a luxury home, luxury real estate auctions, high end home auctions, premier home auctions, sun valley home auction

Luxury Real Estate Auctions and Goodwill

by Gary Gilbert
Gary Gilbert
I have been involved in multi-millions of dollars worth of luxury real estate au
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Monday, 20 April 2015 Category Luxury Property Auction

Today, let's talk about what my local Goodwill and luxury home auctions have in common.  Sounds impossible that the two could be linked but I think I have found a way.

I've notice that many of the Goodwill retail stores here in Austin hold an auction every Saturday.  They have a special section of the store reserved for the items they will be auctioning and allow people to leave bids days prior or to bid live at 1:00.  The items they auction are noticeably the better items they receive from donations such as flat screen televisions, nice furniture and collectibles.  In my spare time, I enjoy buying items at auction to resell and was excited to see what I thought was an opportunity the first time I went to one of the Goodwill auctions.  However, after attending two or three of these events, I quickly realized that there were no deals to be had here.  People were paying retail and beyond prices for items just because they being auctioned.  Much like a high end home auction, bidders often think they will obtain a real deal, but rarely do.  Have you ever heard someone say "I paid too much for something at an auction".  "I got caught up in the excitement".

In addition, many of you know that I am a real advocate of the live, outcry auction.  Bidders are more likely to get caught up in the emotional elements of an auction when they are live, onsite competing with other ego bidders.  I'm all for accommodating someone to bid via phone or internet but only if there is no way that they can be there in person and they are a legitimate bidder.  That being said, I've noticed that rarely, if ever, does the person who left a bid at Goodwill and is not in attendance wins the item.

So, how long has your home been listed?  How many price reductions have there been? Would you like to use my Goodwill analogy to force affluent buyers to a point of action by using a date-certain event non-distressed auction?  Who is the best luxury real estate auction company?

Let's have a dialogue.  I am happy to educate and advise you.  Contact me anytime.

Gary

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Tags: luxury real estate auction companies, premier home auctions, luxury home auction companies, live luxury home auctions, live luxury home auctions

High End Home Auctions Work Well in Hot Markets Too

by Gary Gilbert
Gary Gilbert
I have been involved in multi-millions of dollars worth of luxury real estate au
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Sunday, 12 April 2015 Category Auction my Luxury Home

Several of you asked me regarding my last post to explain what I meant by certain markets like I live in here in Austin or San Francisco being unique.  These markets, including New York are like islands in a huge ocean of the norm.  They are being fueled by technology, financial services and a steady stream of international buyers.

So, from a luxury home auction standpoint, what does this mean?  It basically means that non-distressed auctions don't occur as often as they do in other markets, but they do occur and can work well.  Why?  Auctions are all about creating urgency and excitement on behalf of buyers.  By offering an asset in a competitive bidding environment, buyers are faced with the fear of loss element, something that auction method uses to it's advantage.

Without going into too much detail, non-distressed real estate auctions work well in any marketplace when one is working with the right, most ethical luxury real estate auction company and has the right property in the right location.

How long has your or your and your client's home been listed?  How many price reductions have there been?  Are you ready to downsize and/or close this chapter of your life?

Want to learn more?

Gary

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Tags: high end home auctions, premier home auctions, best luxury real estate auction companies, Austin Luxury Home Auctions, luxury real estate auctions

Luxury Homes and Art Auctions

by Gary Gilbert
Gary Gilbert
I have been involved in multi-millions of dollars worth of luxury real estate au
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Wednesday, 08 April 2015 Category Auction a Luxury Home

I read recently here about an upcoming art auction for a Picasso piece.  The auction house mentioned that the valuation of about $140m would be one of the highest estimates ever put on a piece at auction.  So, why doesn't the owner just advertise the piece traditionally and sell it that way?  Because the owner knows that an auction will create the ultimate interest on behalf of international, affluent buyers forcing them to react on the seller's terms.  Egos and emotions will come into play and buyers will compete fiercely for the right of ownership paying top dollar.

Many people don't realize that the same auction concept works well with non-distressed sellers of high-end real estate.  While most properties are not valued in the $140m range, thousands and thousands of them are valued in the $2m - $20m plus range.  What better way to showcase one property than to use a date-certain event to force buyers to a point of action?

How does all of this work?  Who is the best luxury home auction company?  How is the commission structured?

How long has your luxury home been listed?  Are you ready to close this chapter of your life and move on? If so, I am happy to educate you on the process and answer all the question you may have.  Please reach out anytime.

Gary

404-784-5759

Tags: luxury real estate auction companies, luxury real estate auctions, luxury home auctions, art auctions

How Long Has Your Luxury Home Been Listed?

by Gary Gilbert
Gary Gilbert
I have been involved in multi-millions of dollars worth of luxury real estate au
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Sunday, 29 March 2015 Category Auction a Luxury Home

So, how long has your high end home been listed?  Unless you are located in a market like San Francisco or the one I live in here in Austin, your answer is probably a long time.  Let's take a look at possible reasons:

Location?  Price?  The home itself?  Your agent?  Maybe, but more than likely not.  How many other homes in a similar price range are actively listed within say 20 miles?  I bet a numerous amount of inventory is out there competing with your home.

Have you ever considered working with someone like myself and conducting a non-distressed luxury home auction event?  By using a date-certain event, you would be able to force end-user buyers to react by giving them a deadline.  You would also be able to elevate your home for sale above all of the other competing for attention by focusing all of the attention on your property.  Believe it or not, your auction event could literally "freeze the market" in your area.  Why would someone buy anything comparable in your area prior to your event occurring when the feel like they may be able to purchase yours?

I realize that this may be a foreign concept to many of you but with the right property, it can, and does, work well.

Want to learn more? I am happy to have a dialogue.  Please contact me anytime to discuss.

Gary

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Tags: luxury real estate auction companies, high end home auctions, luxury real estate auctions, auction a luxury home

Luxury Real Estate Auction Companies and Facts.

by Gary Gilbert
Gary Gilbert
I have been involved in multi-millions of dollars worth of luxury real estate au
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Sunday, 22 March 2015 Category Auction my Luxury Home

It seems pretty cut and dried, right?  Go online, conduct a search for companies that conduct luxury real estate auctions, and decide to contact who appears to be the biggest and best.  But, should it really be this easy?  My recommendation is no, it should not be.

Have you ever see the commercial where the girl tells her friend that her new boyfriend she met online is a French model (he is very unattractive and says "bon jour").  She says this because she believes everything she reads on the internet must be true.  Now I know this is a bit of an extreme example but I think you get my point.

Regarding companies that specialize in luxury home auctions, do you believe everything they say online is true?  Being a veteran of this industry, I can assure you that that is not true.  Regarding facts:

Selling something at high end auction and closing something are two completely different things.  Not every property a company takes to auction closes.  Don't be fooled by believing sold results equals closed results. Many firms' model is simply to take as many properties to auction as possible knowing they will probably close 3 or 4 out of 10 with the other 6 or 7 being hung out to dry, hoping not to be sued by those disgruntled sellers along the way.

If you see a luxury auction advertised as absolute or selling without reserve, don't assume that if you are the high bidder, you will own it.  More color on this very important subject can be found here.

In summary, making the huge decision to auction your home is something that requires some real due diligence on your (our) part.  I am happy to work with you or with your and your client to streamline you through the process of selecting the best, most ethical firm to handle your event.  Don't go it alone.  It could be one of the most important decisions you make this year.

Reach out to me anytime to begin the dialogue.

Gary

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Tags: auction my luxury home, luxury real esate auction companies, mansion auctions, premier home auctions, luxury hoems, luxury homes

Auction my Luxury Home? An Option One May Want to Consider.

by Gary Gilbert
Gary Gilbert
I have been involved in multi-millions of dollars worth of luxury real estate au
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Friday, 13 March 2015 Category Auction a Luxury Home

Auction my luxury home.  Really?  Yes, really.  Many don't realize that this option even exists but it does.  Most people associate the word auction with distress or "fire sale" but don't realize that auctions can also be non-distressed.  Think about a fine art auction or a high-end car auction.  How are those assets offered?  They are often auctioned.  The same concept applies to high-end home auctions.

So, how does all of this work?  What is the commission? Can I set a reserve?  I am the listing agent, how do I remain involved with my client?  These are just a few of the questions that I answer on a daily basis.

Are you wondering where to start? Please reach out to me anytime with questions.

Gary

Tags: luxury real estate auction companies, high end home auctions, luxury real estate auctions, auction my luxury home

Making the Decision on Who is and Who is not a Good Candidate for a Luxury Real Estate Auction

by Gary Gilbert
Gary Gilbert
I have been involved in multi-millions of dollars worth of luxury real estate au
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Friday, 06 March 2015 Category Luxury Property Auction

One of the big decisions I make on a weekly basis is whether or not to recommend that a seller move forward with a non-distressed luxury home auction.  Who is a good candidate?  Who is not?

A good candidate is someone that has had their property listed for an extended period of time.  They have experienced several price reductions.  They are ready to close a chapter of their life and are motivated and ready to move on via a date-certain event.  They are realistic on true, fair market value for their property.  Of course, it must be the right property as well.

A non-candidate has also probably experienced the same as mentioned above but is not realistic on true, fair market value.  Believe it or not, I still talk with sellers who are still living in a 2008 world regarding pricing.  I tell them that just because you spent an extra $1mm on the custom upgrades, those upgrades may mean nothing to a new buyer.

I would rather act in my seller's best interest by passing on the deal rather than having them fund an advertising campaign only to have the home not sell at auction.  Sadly, there are firms out there whose model is to take everything they can to market, knowing that they may sell (and close) say 4 out of 10 leaving the other 6 sellers out to try right back where they started less a big chunk of change they fronted to market the event.

No one is perfect and can predict the outcome at auction, but I would rather be safe than sorry.

Let's discuss this and any other topics you want to learn about regarding the non-distressed luxury home auction option.  Reach out to me anytime before you sign a contract with anyone.  It could be the best decision you make this year.

Gary

Tags: luxury real estate auction companies, high end real estate auctions, auction a mansion, auction my luxury home

Traditional Luxury Home for Sale Listing vs. Luxury Home Auction Listing. No Comparison

by Gary Gilbert
Gary Gilbert
I have been involved in multi-millions of dollars worth of luxury real estate au
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Saturday, 28 February 2015 Category Luxury Home Auction

I was speaking with a luxury agent recently who was telling me about the big campaign they had produced for their seller.  The usual suspects- Wall Street Journal, Robb Report, DuPont Registry, virtual tour, etc.  I tried to explain to them that the exact same marketing campaign via traditional sale vs. non-distressed luxury home auction was no comparison.  The auction campaign would far superior.

Why is that?  It's easy- the date.  By using the date-certain event, affluent buyers are now forced to a point of action.  They can no longer try to wait out the seller via price reductions, financing and other annoying contingencies.  The seller is now in control.

Are you or your and your seller ready to take control of the sales process?  If so, let's talk.

Allow me to educate you on the entire auction process including the best, most ethical  luxury real estate auction suited for your needs.  Don't fall victim to going it alone or to being rooked into conducting an absolute or selling without reserve auction that can be cancelled.  My advice and experience in this field is priceless.  I look forward to speaking with you.  Contact me anytime.

Gary

404-784-5759

Tags: premier home auctions, high end home auctions, auction a luxury home, auction my luxury home, auction my luxury home

Spring is One of the Best Times of the Year to Conduct a Luxury Home Auction

by Gary Gilbert
Gary Gilbert
I have been involved in multi-millions of dollars worth of luxury real estate au
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Thursday, 05 February 2015 Category Luxury Property Auction

Well, Spring will be here before we know it.  Is your luxury home still for sale?  If so, let's don't miss out on one of the best times of the year to conduct a non-distressed high end home auction event.

Of course, I bet your realtor is probably telling you the same thing but how many other similar homes are competing for buyers in your market place?  With an auction, all of the interest will be focused on your event until it is done.  A premier home auction event will often freeze the local marketplace.  Put on your buyer's hat.  Why would you buy something traditionally when you could wait until the auction an maybe buy something similar or even better at the auction for a better price?  Of course in reality, you may end up paying more due to the phenomenon of getting caught up in the moment of an auction...

Don't be lured into waiting out the peak selling season or incurring another price reduction.  Take control of the sales process and put yourself in control of your destiny, not buyers.  Close that chapter in your life by using a date-certain event forcing affluent buyers to a point of action.

Contact me anytime to discuss the mechanics and financials of our method including the best luxury real estate auction company for you.

Gary

404-784-5759

Tags: luxury home auctions, auction a luxury home, high end home auction, mansion auction, premier home auction
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